INTERSECTIONS – IDENTITY

Hargett-West Intersection, Front View

EXPERIENTIAL DESIGN
IN THE CULTURAL SECTOR


DESIGN STATEMENT

The Raleigh Warehouse District houses a complex blend of historic and contemporary culture including residence, commerce, design and the arts. This project explores how design thinking and visual design can help foster and inspire relationships within this environment to create an experiential identity.

PROCESS

Research began with walkabouts of the Warehouse District to learn about the businesses, history, buildings, people and qualities that make this area unique. Overarching cultural themes reflected in the culture served as starting points for ideation. Multiple rounds of ideation, iteration and prototyping narrowed the scope of my solution and uncovered the playful nature of the street intersections within the district.

DESIGN SOLUTION

My approach seeks to consciously bring together people within the Warehouse District to create an enriched, shared experience. To accomplish this I chose to apply street names anamorphically to selected intersections throughout the district. Aimed at pedestrians, these applications create interactive experiences for people walking through the area. Each marked intersection gains its own unique identity, while contributing to the identify of the district as a whole.

This experiential identity is adapted and carried forward through the creation of anamorphic collateral. Drawing from the representational and interactive characteristics of this identity and of anamorphic design, the resulting collateral further extends the experience of the district.

I presented my design solution onsite at Citrix within the Warehouse District to members of the business and residential community where it was recognized for its approach, feasibility and fit for the district.

|| INTERSECTIONS

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|| BRANDING AND EPHEMERA

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COURSE

Advanced Graphic Design Studio | Spring 2015
Branding and Interaction for the Creative and Cultural Sector
Professor Denise Gonzales Crisp
NCSU College of Design