This project began with walkabouts of the Warehouse District to learn about the qualities that make this area unique. The challenge was how can Graphic Design be used to brand the district.
My approach was to use anamorphic typography to apply street names to physical intersections within the district as a way to reflect the complex intersections within the district. The anamorphic form is aimed at pedestrians and incorporates an interplay between the street names. Both the form and the word interaction become a form of identity for the district, and both are carried forward in a brand that extends beyond the physical space.
The final presentation was held at Citrix with representatives from the district.