Rethinking Brand Experience for the Creative and Cultural Sectors

This project began with walkabouts of the Warehouse District to learn about the qualities that make this area unique. The challenge was how can Graphic Design be used to brand the district.

My approach was to use anamorphic typography to apply street names to physical intersections within the district as a way to reflect the complex intersections within the district. The anamorphic form is aimed at pedestrians and incorporates an interplay between the street names. Both the form and the word interaction become a form of identity for the district, and both are carried forward in a brand that extends beyond the physical space.

The final presentation was held at Citrix with representatives from the district.

Anamorphic Visualization - Front View

Anamorphic Visualization – Front View
A. Maclaga 2015

Anamorphic Visualization - Close Up

Anamorphic Visualization – Close Up
A. Maclaga 2015


 

Anamorphic Visualization - Front View

Anamorphic Visualization – Front View
A. Maclaga 2015

Anamorphic Visualization

Anamorphic Visualization – Close Up
A. Maclaga 2015

Anamorphic Visualization - Night View

Anamorphic Visualization – Night View
A. Maclaga 2015


 

Anamorphic Collateral

Anamorphic Collateral
Photo: A. Maclaga 2015

Anamorphic Reminder Card

Anamorphic Reminder Card
Photo: A. Maclaga 2015

Anamorphic Reminder Card

Anamorphic Reminder Card
Photo: A. Maclaga 2015

Anamorphic Handout

Anamorphic Handout
Photo: A. Maclaga 2015